About Ali Mahdi Raya
A digital perspective.
Built from experience.
I connect strategy with the practical realities of running digital businesses.
More than a decade across marketing, SEO, e-commerce and media has taught me to look beyond individual channels. The right strategy considers how the whole system works — and where it breaks down.
The perspective
Not just advice.
Operational understanding.
Founding Al Raya in 2017 meant taking responsibility for delivery as well as direction. Managing Carrot Sun’s e-commerce activities since 2020 and running Bebito have brought that responsibility closer to the product, the customer and the commercial day-to-day.
My publishing and broadcast background adds another dimension: understanding how useful information is produced, distributed and trusted. Teaching Digital Marketing at CIS College keeps the thinking clear and practical.
Professional experience
The work behind the perspective.
2017 — Present
Founder & CEO · Al Raya for Media & Advertising
Founded in Zahle, Lebanon. Led social media, SEO and digital projects for 50+ businesses in Lebanon, Qatar, Iraq and beyond.
2025 — Present
Digital Marketing Instructor · CIS College
Teaching fundamentals and applied practice, with SEO, content strategy, social media and real business projects.
2012 — Present
Editor-in-Chief · China in Arab Eyes
Editorial workflows, content strategy and multi-platform publishing. SEO and social optimization increased website traffic by 45%.
2025 — Present
Owner & E-Commerce Manager · Bebito Children’s Clothing
Hands-on retail operations, products, pricing, inventory, online orders, customer service and promotions.
2020 — Present
E-Commerce Manager · Carrot Sun
Managing product catalogues, website performance, campaigns and the customer journey for the UAE brand.
2014 — 2018
Webmaster & Online Section Lead · Asia TV
Led a 15-person digital team, newsroom coordination and social publishing. Grew Facebook from around 1,000 to over 1 million followers.
2022
SEO Specialist · Marsal Qatar
Search rankings improved for 50+ keywords; content marketing increased organic traffic by 35%.
2022
SEO Specialist · Evrak
SEO strategy for visibility across MENA markets, supported by performance reporting.
Education & learning
A foundation
that keeps evolving.
Diploma in Web & Digital Marketing — International Academy for Training & Research, 2021.
Additional training listed in my CV covers digital marketing, SEO, social traffic and Meta advertising. These are course credentials; no unverified accreditation or platform partnership is claimed.
How I work
Diagnose first.
Execute with intent.
Clear priorities, useful measurement and direct senior involvement. When delivery needs a broader team, Al Raya supports implementation.
Experience includes projects connected to Lebanon, the UAE, Qatar, Iraq and Turkey. Based in Lebanon; no overseas office is implied.
Your next move
Bring the whole picture.
Let’s understand where your business is today, what is holding it back, and what should happen next.