Selected experience
The work.
The context.
The evidence.
Digital work across search, e-commerce and media. Each published story keeps the scope and documented outcomes clear.
Arabic-language audience
China in Arab Eyes — search and digital publishing
Editorial leadership, SEO and social media optimization.
Explore experience ↗Lebanon
Asia TV — building a digital audience
Online section leadership and social publishing between 2014 and 2018.
Explore experience ↗Qatar
Marsal Qatar — organic search and content
SEO and content marketing for a Qatar media platform in 2022.
Explore experience ↗Experience beyond the numbers
Practical responsibility
across the digital ecosystem.
Carrot Sun: e-commerce management since 2020.
Bebito: retail and e-commerce ownership since 2025.
Al Raya: digital strategy and implementation since 2017.
China in Arab Eyes: editorial and digital leadership since 2012.
Bebito: retail and e-commerce ownership since 2025.
Al Raya: digital strategy and implementation since 2017.
China in Arab Eyes: editorial and digital leadership since 2012.
Your next move
Discuss experience relevant to your business.
Let’s understand where your business is today, what is holding it back, and what should happen next.
