Thinking behind the work
A clearer view
of digital growth.
Practical perspectives on search, AI visibility, websites, e-commerce and the decisions that connect them.
08/10/2026
Fewer Clicks, Better Visitors: Why Your Website Matters More
AI search sends fewer visitors, but they often arrive already decided. A website built to persuade cold traffic can now be the thing standing between a ready buyer and a sale. If fewer people click, it is tempting to conclude that the website matters less. The evidence points the other way. The website’s job has […]
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07/10/2026
SEO, AEO and GEO: What Businesses Actually Need
Google now says optimising for its AI features is still SEO. That clears away a lot of noise, but it doesn’t cover ChatGPT, Perplexity or how your brand is discussed across the web. New acronyms have created a new market of promises. Many businesses are now being sold AEO and GEO as separate services, often […]
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06/10/2026
Ranking Is No Longer the Finish Line
Most Google searches now end without a click, and AI answers often cite pages that don’t rank on page one. Position #1 still matters, but it no longer guarantees attention. For years, the SEO scorecard was simple: rank higher, get more clicks, grow. That chain has weakened. A business can hold the same position it […]
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