E-Commerce & Conversion
Customers are reaching the store. Too many leave before the purchase.
Connect product discovery, store operations and customer experience with practical improvements.
What it means
Reduce friction.
Improve the journey.
E-commerce performance depends on more than acquisition. Product information, catalogue structure, offers, checkout, fulfilment communication and the wider customer experience all influence the buying journey.
Who it is for
Retail and e-commerce teams that need hands-on support connecting marketing activity with the realities of running a store.
Where the gaps show up
Weak product presentation. Confusing navigation. Checkout friction. Inconsistent promotions. Data that does not explain customer behaviour.
The approach
Focused on the business.
Grounded in the evidence.
My perspective comes from managing Carrot Sun’s e-commerce activities and owning Bebito Children’s Clothing. I examine the journey from discovery to after-sales communication, then prioritize testable improvements.
Scope & capabilities
Store and customer journey audits
WooCommerce and product architecture
Product content and catalogue optimization
Checkout and conversion improvements
Organic and paid acquisition coordination
Promotional strategy, retention and analytics
How we move forward
From understanding
to useful progress.
01
Understand
Your business, customers, market and current performance.
02
Diagnose
Find the gaps across discovery, experience, conversion and systems.
03
Prioritize
Turn the findings into a clear, practical roadmap.
04
Execute
Lead the work, with Al Raya supporting implementation when needed.
05
Measure
Track meaningful outcomes, learn and refine.
Relevant experience
The practical perspective.
Explore the selected experience, or ask about the work most relevant to your business. Metrics and scope are kept specific to each project.
Arabic-language audience
China in Arab Eyes — search and digital publishing
Editorial leadership, SEO and social media optimization.
Explore experienceLebanon
Asia TV — building a digital audience
Online section leadership and social publishing between 2014 and 2018.
Explore experienceQatar
Marsal Qatar — organic search and content
SEO and content marketing for a Qatar media platform in 2022.
Explore experienceUseful questions
Before we begin.
Will you focus only on conversion rate?
No. Conversion needs context: traffic quality, order value, customer experience and operational constraints. The measurement plan should reflect the business objective.
Can this work begin with an existing store?
Yes. An audit can identify targeted improvements before considering a larger rebuild.
Connected capabilities
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Read insightYour next move
Make the next move more deliberate.
Let’s understand where your business is today, what is holding it back, and what should happen next.